Aromatech: Case Study
What we did:
Strategy, Design, Development
Thinking of a master plan
Strategy first
In a young industry we knew we needed to define a direction for what would become a category-leading brand.
All the big players in the scent marketing industry sold solely B2B, with pricing hidden behind long-winded quotes and sales processes. Aromatech came to us for a website rethink, including a new sales strategy. We decided to streamline the process.
The Result?
A shiny new website, and a sales and branding strategy that shook up the market.
Our Objectives
01 Drive Growth
Increase revenue across B2B market.
Carve out a new niche for B2C.
02 Strategy
Develop a pricing and place strategy for growing customer base and loyalty.
03 Design
Create an online experience and UX to delight and convert customers.
A fully integrated eCommerce experience, for the next generation of scent marketers.
Enter transparent pricing, various subscriptions, and the ability to attract both B2B and B2C customers.
The Smell of success
For the uninitiated, scent marketing can be unnecessarily complicated. Aromatech is here to change all that, for example by offering machines based on the size of your space.
For the new website we created an easy to understand layout and and sales funnel, so customers can find what they’re looking for.
The Results
220%
Revenue growth YOY
5X
Increase in number of customers, with 46% subscription based
10X
Shorter lead time
From the founder
“The Branded created a whole new brand strategy and website for my business. Sales exploded to 8-figures within the first year. ”
